NeuroMatrix Ad Campaign
Client: Stryker's Trauma Hand Product team
Role: Creative Director
Designer: Company 5
Audience: Trauma and Hand Surgeons
Description: NeuroMatrix is a Nerve Repair product designed for Hand Surgery
Solar Shoulder Fracture 3D Paper project
Client: Stryker's Shoulder Product team
Role: Creative Director
Designer: Sammi Han
3D: Paul Liaw
Audience: Trauma and Orthopaedic Surgeons
Description: Use 3D Paper Construction to show the Mechanism of Action. The handle and jig are constructed to be movable. Rx Club Award
Focus On Digital Newsletter Project
Client: Stryker's Communications team
Role: Creative Director
Designer: David Gilmour
Audience: Sales Reps and Branches
Description: Spec project to sell the business on the efficiency of Digital Magazines
iBooks Sales Training
Client: Stryker's Sales Education Team
Role: Creative Director
Designer: David Gilmour
Audience: New Sales Reps in training
Description: Training materials on the iPad to study for testing, platform includes highlighting, note-taking and sharing, preset and custom flash-cards, and assessment on pretesting
Cover
Intro Page
Chapter Head
Q12 is Stryker's yearly Employee SatisfactionSurvey, given by The Gallop Organization
Client: Stryker's HR Team
Role: Creative Director
Designers: Sammi Han, Wendy Wong
Description: Create yearly campaigns to catch the eyes and remind employees that 100% participation is important and helps Stryker be a better place to work
Hip Product Ads
Client: Stryker's Hip Product Teams
Role: Creative Director
Designer: Oscar Peterson
Audience: Orthopaedic Surgeons and Hospital Purchasing Groups
Description: Ads based on extensive Surgeon Research, showing just the Product and Features and Benefits
Lobby Wall Mural Ideas
Client: VP, Healthcare Innovations
Role: Creative Director
Designer: Sammi Han
Audience: All Visitors and Employees
Description: Create a Mural for the Main Lobby wall to present Stryker's Brand Promise
Trauma Segmented Branding Solution
Client: Stryker's Trauma and Extremities Teams
Role: Creative Director
Designer: CM&N
Audience: Trauma and Extremities Sales Organization
Description: Create a system to categorize products by Line and by Anatomical Indication
Hip Resurfacing Material Designs
Client: Stryker's Hip Resurfacing Team
Role: Creative Director
Designer: Wendy Wong
Audience: Stryker's Sales Reps and Hip Surgeons
Description: Launch and Marketing Materials
